How to Create a Custom Podcast Landing Page

A custom podcast landing page is an essential tool for promoting your show, engaging with listeners, and making it easy for them to find your episodes across various platforms. Instead of sending listeners to multiple places, you can centralize all your podcast links and information on a single page.

In this guide, we’ll walk you through the steps to create a custom podcast landing page that attracts new listeners and boosts engagement.

1. Choose the Right Platform

Before you start, decide on a platform for hosting your landing page. You can build it yourself using tools like WordPress, Webflow, or Wix, or you can use a podcast-specific service like Podpage, Carrd, or PodSleeve to streamline the process.

Your choice will depend on your technical skills and whether you prefer complete customization or an easier setup with templates.

2. Design a Clean and Professional Layout

A good podcast landing page is visually appealing but not overwhelming. Stick to a clean, professional design that highlights your show’s branding and content. Use your podcast logo, colors, and fonts consistently.

The layout should be intuitive, with easy-to-find links for listening, subscribing, and following your podcast on social media.

3. Add a Podcast Player

Make it easy for visitors to listen directly from your landing page by embedding a podcast player. Most hosting platforms provide embed codes for individual episodes or your entire podcast feed. You can add players from Apple Podcasts, Spotify, or any platform where your show is available.

By offering an easy way to listen on your page, you increase the chances that visitors will engage with your content right away.

4. Centralize Your Podcast Links

A key feature of any podcast landing page is centralized links to all the platforms where listeners can find your show. Include links to popular podcast directories like:

• Apple Podcasts
• Spotify
• Google Podcasts
• Stitcher
• Amazon Music

Make these links prominent so that visitors can easily subscribe on their preferred platform.

5. Include an Episode Guide

Help your visitors discover more episodes by including an episode guide or list. Display recent episodes with titles, descriptions, and direct links to listen. This provides easy access to your content and encourages more episode plays.

You can also categorize episodes by topic or guest, making it easier for new listeners to find what interests them.

6. Showcase Your Social Media Links

Promote your social media channels on your podcast landing page to encourage listeners to follow and engage with you beyond the podcast. Include buttons or links to Twitter, Instagram, Facebook, TikTok, or any other platforms where you interact with your audience.

By building a social following, you create more opportunities to share new episodes and foster community engagement.

7. Highlight Listener Reviews and Testimonials

Adding listener reviews or testimonials helps build social proof and credibility. If you’ve received positive feedback on Apple Podcasts or other platforms, showcase some of the best reviews on your landing page.

Potential new listeners are more likely to tune in if they see that others enjoy your podcast.

8. Create a Contact Form or Mailing List Signup

Make it easy for your audience to connect with you by including a contact form or email newsletter signup. A mailing list helps you stay in touch with listeners and promote new episodes, events, or bonus content directly to their inbox.

9. Optimize for SEO

Ensure your landing page is optimized for search engines. Use keywords related to your podcast and niche in the page title, meta description, and headings. This helps potential listeners find your page when searching for podcasts in your category.

Also, make sure to use descriptive alt text for images and ensure the page is mobile-friendly to improve overall SEO.

10. Track Engagement with Analytics

Finally, set up analytics to track how visitors are interacting with your landing page. Use tools like Google Analytics or built-in analytics from your hosting platform to measure traffic, click-through rates, and user behavior.

Understanding how your audience interacts with your page helps you refine your promotion strategy and increase listener engagement.

Conclusion

Creating a custom podcast landing page gives your listeners a centralized, professional destination to engage with your show. By following these steps, you can build a landing page that promotes your podcast, boosts subscriptions, and grows your audience. With the right design, content, and promotion, your landing page can become a key tool in your podcast’s success.